Key Insight: Discover how hyper-personalized, persona-driven communications outperform one-size-fits-all enrollment outreach.What’s at Stake: Misaligned enrollment messaging risks coverage lapses, employee dissatisfaction and increased employer costs.Forward Look: Prepare for renewed in-person benefits fairs and targeted, age-based preventive-care campaigns.Source: Bullets generated by AI with editorial reviewPart 4 in a multi-part series about advisers’ approach to open enrollment. […]
